Natasha Matthews is an accomplished product leader with over 20 years of experience guiding companies to become product-led by transforming complex business concepts into scalable product strategies across B2B, B2C, and B2B2C sectors. An engineering graduate from Manipal Institute of Technology, Natasha is driven by her passion for product management, a field that unites her creative and analytical strengths.

Known for her visionary leadership and collaborative approach, she has managed over 15 products, significantly impacting both startup and enterprise organizations across fintech, e-mobility, e-commerce, and insurance sectors. In her most recent role at Visa, Natasha launched a self-service dispute recovery solution targeting underserved small and medium-sized businesses.

By automating processes through API integration with over 60 payment services, she achieved a 20% reduction in operational costs and doubled revenue within a year. Natasha also spearheaded ADP’s $107 million digital transformation, modernizing its core tax engine to transition 700K customers from a 30-year-old mainframe to a modern Java-based application, generating $25 million in annual savings.

Additionally, she unified client profile data across multiple systems, creating a centralized API that streamlined client identity management across seven client-facing products and eight internal systems, enhancing tax filing accuracy and efficiency. As a Product Leader at IBM, Natasha led several M&A strategies to deliver innovative business solutions for Fortune 100 companies, focusing on product strategy, growth, architecture design, technology implementation, and go-to-market strategies.

Her work benefited clients like Lawson, SunTrust Banks, American Express, Citigroup, Home Depot, and National Grid. Natasha firmly believes in the power of quantitative and qualitative research to drive product strategies while deeply engaging users to understand their motivations and pain points. Committed to continuous improvement, she refines products based on feedback and market shifts, translating complex findings into actionable outcomes.